In 1954, our founders created an early snowmobile to better travel through northern Minnesota winter. Ever since, that same ingenuity and ability to THINK OUTSIDE has driven Polaris and our brands forward as we pioneer product breakthroughs and enriching experiences that help people work and play outside.
At Polaris, we take great pride in our history as a category pioneer and current position as the global industry leader in powersports. But with leadership comes a responsibility to keep pushing the industry forward — and there are always more people in more places who could benefit from an invitation to THINK OUTSIDE. That’s why our strategy focuses on staying ahead of our customers' needs. We will continue to deliver through elevated experiences, inspirational brands and rider-driven innovations, backed by the best and brightest people in the industry. This is what leading from the front means for Polaris. It’s a role we embrace to the fullest.
